19 Jan Throwback Thursday: Fujifilm X100
Source: DP Review
The X100 wasn’t the first compact camera to include a truly large sensor: Sigma gets the credit for that, but it was the first to get enough right to really grab the attention of photographers.
We’d been asking manufacturers to build a small camera with a big sensor for a number of years, so you can imagine the buzz in the office when Fujifilm showed up in London with a pre-production X100 and asked ‘Is this what you meant?’
The company had recognized that its most successful niche (the S-series superzooms) was becoming a commodity market, with most customers caring more about how many ‘X’ the zoom range was, rather than which brand name was printed on the front. So it set out to build a product to appeal to serious photographers.
Its response was to create a retro-looking camera that recreated the look and concept of the fixed-lens rangefinders cameras that sold so well throughout the 60s and 70s. But the X100 wasn’t a rangefinder, instead incorporating a clever ‘hybrid’ viewfinder that let you switch between an optical and digital preview, depending on what you were trying to shoot. And photographers loved it.
The X100’s fixed 35mm equivalent lens, relatively small size and easy-to-access external controls make for an exceptional ‘walk around’ second camera. Photo by Carey Rose
The camera’s size and styling meant it immediately caught the photographic imagination. The fixed lens design meant that users of other system didn’t have to worry about lens compatibility…
Throwback Thursday: Fujifilm X100 posted on DP Review on .
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