13 Oct The Yashica digiFilm Y35 exemplifies everything wrong with retro styling

Source: DP Review

Allen Murabayashi is the Chairman and Co-Founder of PhotoShelter. He’s an avid photographer and frequently speaks on how photographers can use online marketing to grow their businesses. This article was originally published on PhotoShelter, and is reproduced here with permission.

At the turn of the millennium, Chrysler introduced the PT Cruiser, a retro-styled automobile that echoed design elements from the 1930s.

People went gaga for it because it was retro cool while retaining modern utility. Turning on the car didn’t require the driver to manually crank the engine. The car had air conditioning, power windows, and all the modern accoutrement that said retro cool need not be inconvenient to be successful.

In photography, a resurgence of interest in film isn’t a self-flagellating exercise. Film possesses a quality that can only be simulated in digital. Large format digital simply doesn’t exist, and many alternative processes have no digital equivalent.

Companies like Fujifilm have succeeded in incorporating rangefinder-style design, which feels nostalgic while incorporating incredible technology that place their cameras on par with other top-of-the-line offerings from other manufacturers.

Then, there is Yashica. A few weeks ago, the company teased their “Coming Chapter” featuring an attractive Chinese model in jumpcut vignette that seemed to take styling cues from Blade Runner (PSA: smoking is bad for your health). Although Yashica never scaled the heights of its contemporaries, Nikon and Canon, it still had a fairly storied history with its SLRs and TLRs before Kyocera sold the trademark rights to a…

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