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01 Oct The Lomography Lomo’Instant Automat brings sophistication to instant film cameras

Source: Tech Radar

Instant film cameras are on the rise. While Fujifilm has been the largest force in this realm of old-school photography, we’ve seen a few new models jump into the fray this year including the Impossible Project I-1 and Leica Sofort. Now Lomography has introduced the Lomo’Instant Automat and it’s arguably the most advanced instant film camera we’ve seen so far.

We got a chance take a look at a pre-production prototype of the camera for a few moments and we came away quite pleased with the new instant film shooter.

The Lomo’Instant Automat bears a strong resemblance to the Fujifilm Instax 90 (and it uses the same Fujifilm Instax Mini film), but we have to say Lomography’s instant film camera looks a bit more sophisticated. The Automat features a leatherette skin that most of the camera’s white plastic body and squarer angles all around. Put together, it feels like a more classic film camera among its rounded edge contemporaries.

Beyond looks, Lomography is touting the Automat as the most advanced automatic instant film camera on the market. Since the company’s first Lomo Instant film camera, Lomography has developed an metering system that automatically sets your exposure for the right aperture, shutter speed, and flash depending on the lighting situation.

Additionally, Lomography is putting more control into users’ hands with a toggle for the flash and a new bulb mode for long exposures up to 30 seconds. The Automat also allows you to shoot an unlimited number of exposures on the…

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