31 Mar The Joy of X – GFX

Source: Fujifilm Insider

I don’t really do excitement over cameras, they are just there to do a job. I don’t really go in for camera porn, unboxing videos or any such nonsense, frankly it bores me.

Also before I go any further I will say that I do work very closely with Fujifilm, but that doesn’t mean I just spout the PR line and be a puppet. My view here is my own, unbiased and an honest review of using a camera that I was loaned for a few days.

By now you will have all heard of the Fujifilm GFX, a 50 megapixel mirrorless medium format camera. I’m sure you’ll have seen the images of stunning quality by Wayne Johns and Damien Lovegrove plus many others.

You will have also noticed that most of these images are studio based, with excellent lighting.

I don’t do flash, I don’t really do people if I can help it, I do landscape, usually in the rain.

Also you should note I am not a pixel peeper or super techie geek, I go purely on feel and print quality. The camera has to be a subconscious extension of me, I don’t want to have to think about, feel or experience it in anyway. It can’t get in the way….

The Joy of X – GFX posted on Fujifilm Insider on .

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