08 Mar The Fujifilm X100 series | Photography Redefined

Source: Ian Macdonald Photography

The beginning of 2019 marks eight years since the launch of the Fujifilm FinePix X100, the camera that changed everything for so many of us.  I still remember seeing the X100 in early magazine ads, featuring a photograph of this new retro looking camera beneath a tagline that read:

The Camera : Redefined

I wanted this camera as soon as I saw the ads.  I know that sounds insane, but  I was experiencing a lot of frustration with my photography, especially with my DSLRs, and I remember thinking that the X100 was exactly what I needed at the time:  one small camera, one fixed focal length lens, pure simplicity.  I was hooked, despite the fact that I had never touched it.  Things only got worse when the groundswell started, with people I respected like Zack Arias writing about it, until I finally gave in and placed my order.

I remember opening the box with a mix of excitement and reverence, all the while accompanied by an unshakeable feeling that my photography was about to change.  I have long struggled to put into words how it felt to shoot with the X100 in those early days, but thankfully my friend Patrick Laroque worded it perfectly when he wrote his Fujifilm X100S review:

“I longed for Istanbul. Or Madrid, Cairo, Rio. I longed for the circus, for freight trains, for a rush of uncertainty in….

The Fujifilm X100 series | Photography Redefined posted on Ian Macdonald Photography on .

Read the full article on Ian Macdonald Photography
Home