19 Jan The Fujifilm GFX 50S Review – Portable Beast

Source: Jonas Rask

There had been speculations for many months. Heck, even years prior to the reveal back at Photokina in 2016, there had been ramblings about a mirrorless medium format system from Fujifilm. Hasselblad took the early bird and introduced their iteration of a mirrorless medium format during summer of 2016. During the past 5 months I have gained some knowledge from various key figures in the development of the GFX 50s about why it is a different beast from the Hasselblad X1D.

This whole writeup is a little weird for me. Probably because of the whole conundrum of being the enthusiast photographer that works and talks like a professional, but isn’t a professional because not having primary income from photography. And then I’m writing about using a camera clearly advertised for commercial and high end professional photography. Never the less I was asked by Fujifilm to give my thoughts of it. And that’s what I’ve been doing.

Before christmas I got served with the entire “Fujifilm 2017 spring collection” – The XT20, X100T (black), 50mm f/2, XPro2 Graphite, XT2 Graphite Silver as well as the GFX 50s and the 3 introduction GF lenses. One of the many perks of being picked as the guy who does the Fujifilm-X.com product shots. But in addition to packshots I  was asked to try out the GFX while I had it, and take it for a testrun.

Of course I started using it for the most obvious thing. The packshots. All of a sudden I had…

Fujifilm GFX 50S 51.4MP Mirrorless Medium Format Camera (Body Only)
Fujinon GF63mmF2.8 R WR Lens
Fujinon GF32-64mmF4 R LM WR Lens
Fujinon GF120mmF4 R LM OIS WR Macro Lens

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