11 Jan THE DYING THROES OF CLICKBAIT ARTICLES

Source: Olafs Photoblog

Never mind the daily drama on the news—you don’t need to look far to know that things are not going well. A glance at the daily headlines on major photo portals says it all.

Don’t get me wrong. I am not a naïve person; in fact, I am quite pragmatic. Most photo-related websites that cater to everyone with a camera want to win the attention war. This is nothing new and the subject is probably not really worth bringing up. The number of eyeballs translates to advertising revenue. At least that’s how it has worked so far. 

So, why bother writing about it? Interestingly, things have changed. There is no question that the entire photographic industry is in crisis. The camera gear market is shrinking. The mobile phone revolution caught the industry unprepared and without a major plan how to reinvent itself. It is handing the bulk of its clients to Apple and Samsung without much of a fight. The two biggest players ignored the rise of mirrorless—the only lifeline hanging from the deck. Now they are trying to stay afloat by throwing everything they can overboard. There is so much junk hitting the shore that people have stopped picking it up even if it is heavily discounted.    

It only gets worse. The news and review websites have jumped on the FREE bandwagon along with the entire publishing industry and they are going after a shrinking pile of advertising dollars. Advertisers, in the meantime, are being offered new ways

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