18 Oct The Creativity Trap

Source: Olafs Photoblog

If I had to choose one photographic buzzword that rang the loudest it would be “creative.” Just look on the Internet and a flood of “creatives, creative, create” and so on hit you. In other words, if you want to be a cool kid you just have to be creative. Don’t get me wrong, I love the concept and everything that lurks behind it but let’s examine it further.

Unfortunately, even though we are all marching around proudly with the banner on our backs “I am creative,” I have the feeling that at the end of the day, what’s really left is just a piece of scratched out, empty paper. Don’t get anxious, I am not going to go negative here. I will try to explain my thinking with my own examples.

The first proviso is that my piece is related to photography – that’s what I do and it’s the area I feel comfortable talking about. Here are some definitions I found on the Dictionary website:

Creativity: relating to or involving the imagination or original ideas, especially in the production of an artistic work.

Creative: a person who is creative, typically in a professional context.

When I went to Wikipedia, things got even more interesting.  

Creativity: a phenomenon whereby something new and valuable is created.

Creative: a person who is paid to use their imaginative capital or creative craft skills to produce work in an advertising marketing communications or ancillary marketing services agency. Usually an art director, conceptualiser,

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