Fujifilm GF 250mm f/4 R LM OIS WR Lens & GF 1.4X TC WR Announced

The previously rumored Fujifilm GF 250mm f/4 R LM OIS WR lens and GF 1.4x TC WR teleconverter is now officially announced. Pre-order links: Fujifilm GF 250mm f/4 R LM OIS WR Lens: $3,299 at B&H, Adorama. Fujifilm GF 1.4X TC WR Teleconverter: $849...

Closing in on the cold with the XF80mmF2.8 macro lens

By Ben Cherry The Fujifilm system is now at a stage where the last lenses needed to make it, in my opinion, a ‘complete working photographers system’ are on the roadmap and set for launch at some point this year. With the recent announcements of the...

XF 10-24mm F/4 OIS Review (Re)Posted

I can’t believe it’s been 4 years since I first tried the XF 10-24mm F/4 OIS. I had just a few hours with the lens back then, and managed to get a pretty good feel for it, however those impressions were in desperate need of...

Primes vs Zooms: A Different Perspective

By Mark Gilligan “Is it worth me buying any prime lenses for landscapes? I have read that a zoom will do all I need?” That’s a question that pops up from time to time but before I give my answer we need to look at what they...

Abstract Architecture Photography with the XF100-400mmF4.5-5.6 Lens

By Felix Mooneeram I first became interested in the XF100-400mmF4.5-5.6 lens when I had an idea for a specific photo series which came to mind as I was travelling around my home city: Manchester. There’s a lot of history here but there’s also been a great...

Food Photography – A recipe for success

When it comes to cooking up successful food photography, selecting the right ingredients is an important part of the process. If you are thinking of entering the global 2018 Pink Lady® Food Photographer of the Year awards (of which Fujifilm is proud to be a sponsor for...

5 pieces of gear I carry in my photo bag

In one of my previous articles, I wanted to write about the content of the photo bag, but in fact, this is a continuously changing configuration. We carry what we have, what we need (or might need) and what we use, according to our style and...