San Francisco In Square

Most photographers start with rectangular formats and never go beyond that. The biggest problem with these formats is their unbalanced nature. As a result, you see many poorly framed images with a lot of unnecessary visual noise on both sides of the frame. Therefore, when...

First Pictures of The Fujifilm Instax Square SQ10 Camera Posted on Instagram

The first pictures of the upcoming Fujifilm Instax Square SQ10 camera, that were supposedly leaked, are actually published on Instagram (Instax_Square). Instax Square was announced at Photokina last year and a musical teaser surfaced later. We should have more details about availability in Spring of 2017. Fujifilm...

Fujifilm Instax Square website

Fujifilm has launched a new Instax website featuring the announced square format film reminiscent of the classic Polaroid SX70 film. Not much information is given about the new format. There are a few example images and a description of the appeal of instant film. Fujifilm Instax...

Fujifilm Instax Square

New Square Format for instax Series A new format that drastically enhances the potential of photographic expression of instax PHOTOKINA 2016, COLOGNE, GERMANY, September 19, 2016—FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that its next generation format “instax SQUARE format film” and “instax SQUARE...