Decision, decision, decision.

The mention of the word holiday will always brighten ones face. The journey, nice accommodation, food, shopping and of course the experience of visiting a new country. Prior to that, the headache of packing is something many family man could relate to. Your children’s clothing...

GFX stories with Sara Lando / FUJIFILM

Italian professional photographer Sara Lando shoots with the FUJIFILM GFX 50S and the GF110mmF2 R LM WR. Watch the photographer in action with the new medium format mirrorless digital camera system by Fujifilm. Filmed on a FUJIFILM X-T2 in 4K....

Icelandic inclusion – The Fujinon GF 23mm f/4 Review

In the year 2017 four Danish friends set out to revisit the cradle of the nordics. The land of the Norse mythology. The Epic land of Thor, land of Odin…. land of extremely complicated names like Eyjafjallajökull! They had been on the trip before. They had...

The Separator – The Fujinon GF 110mm f/2 review

For many Fujifilm GFX owners and future buyers, the Fujinon GF110mm f/2 must be one of those lenses that you must own at some point. Just like the Takumar 105mm f/2.4 for the Pentax 6×7 or the Hasselblad HC100mm f/2.2 for the Hasselblad H-system, the...

New firmware updates for FUJIFILM GFX 50S coming soon.

New firmware updates for FUJIFILM GFX 50S coming soon. Free upgrade will provide support for computer tethering via Wi-Fi®* and operational updates April 19, 2017 FUJIFILM Corporation (President: Kenji Sukeno) will release free firmware update for the FUJIFILM GFX 50S (“GFX 50S”) of medium format mirrorless digital camera....

Fujifilm GF 110mm f/2 lens review with 16 high res samples

01. Nothing sums up the medium format look to me more than a calm delicate bokeh reminiscent of an oil painting. Click on this picture to open a full resolution version in a new window. GFX 50s with a pre production GF 110mm lens at f/2,...

GF110mm F2 : Worth in Gold.

Dear GFX owners and owners to be. Happiness have landed in our world. Portraits, weddings and fashion photographers are all rejoicing, and as a commercial photographer I am not spared too. When I first held this pre-production GF110mm F2 lens with a serial...

Pic(k) of the week 16: ROOFTOPPING WITH THE FUJIFILM GFX 50S

Last week I finally got my hands on Fujifilm latest camera; the GFX 50S, a +50Mpx Medium Format camera, which got a lot of attention when it was announced at Photokina 2016! Although the camera is much larger (and a bit heavier) than my X-T2, it remains "portable"...

Jenny Fisher in Spain ~ GFX50s high res samples

Here are 46 pictures of UK model Jenny Fisher that I took on a recce in Spain. I used the new Fujifilm GFX50s together with the Fujinon 32-64mm f/4 zoom lens for every picture. Some of these blog images are links to full resolution versions of...

A visitor, a critique session and life’s compartments

Spencer Wynn. The image was taken with the GFX. Last weekend we had a very special visitor. Spencer Wynn, a Canadian documentary photographer, came to Vancouver as one of the stops on his coast-to-coast journey celebrating Canada’s 150th birthday. He is travelling across this great country...