Thinking about buying a Fujifilm GFX 50S? Read this first

Fujifilm’s GFX 50S announcement has turned a lot of heads, and for good reason. We love Fujifilm cameras. It’s hard not to – they offer excellent ergonomics with a level of direct control that photographers itch for, and Fujifilm’s color science renders images that harken...

Fuji GFX 50S vs Hasselblad X1D-50c

Source: Photographylife Without a doubt, the release of medium format cameras by both Fujifilm and Hasselblad have shaken up the photography industry and have sparked interest from many enthusiast and professional photographers, who are interested in moving up to medium format. While Hasselblad delivered the smallest...

Announcing GFX 50S Rentals at Australian Retailers

The Fujifilm GFX 50S is now available at selected retail locations Australia wide. If you have been looking to try our new system before making a purchase, great news – you can! There are speciality X Series dealers located around Australia who will now be...

Fujifilm GFX 50s | Image Sample

I have a feeling that it's going to be a long time before I get my hands on a unit to review. In fact, outside of my usual circle of technology show journalists, I don't know anyone personally who has used the new camera. So...

Quick Street Shots With The Fujifilm GFX 50S

Thanks to the Classic Camera in London, I was able to take the new Fujifilm GFX 50S out for a quick set of photographs. All images in this article were shot with a pre-production unit GFX 50S, 63mm f/2.8 and 120mm f/4 (both wide open). Images were shot in JPG and...

FIRST LOOK: Fujifilm GFX system

A detailed coverage of the first products released in Fujifilm's new medium format camera system. One of the highlights of Photokina 2016 was the announcement by Fujifilm that it was developing a medium format camera system, known as the Fujifilm GFX. Photo Review was fortunate enough...

Fujifilm GFX 50S preview

The Fujifilm GFX 50S is a medium format mirrorless camera with a 51.4 Megapixel sensor that’s 1.7 times larger than the full-frame 35mm format. Announced in September 2016, it’s the first model in Fujifilm’s new GFX system, aimed at photographers who want the ultimate in...