19 Dec Summary of 2017 (Part 2)

Source: Olafs Photoblog

Please make sure to read part 1 of our summary.


Every year we try to pick a camera of the year. This is a highly personal and biased choice based purely on our own experience. In the last few years we have always chosen the camera we owned and shot with extensively. This year is different. It is not the camera that we use the most. It is not even a camera we own (hopefully this will change next year). However, we still believe it should be the camera of the year.

The Fujifilm GFX 50S – a medium-format monster is our camera of the year.

We had the opportunity to shoot with this machine quite extensively this year thanks to Fujifilm Canada. It’s a game-changer!

After entering the camera market with the ground-breaking X100, Fujifilm built a remarkable X-series system based on the APS-C sensor and superb line of XF lenses. The fun factor, manual controls and size of these cameras not only gained a large following but won over many people who had previously shot with full-frame cameras only.

Then many people started to push Fujifilm to enter the full-frame market. I said many times that it would be a strategic mistake. The market was already crowded with multiple offerings and suffered price wars, which is something all great companies should stay away from. I have always believed that great products or services shouldn’t need to compete on price (if they do it means

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