15 Nov Smartphone has won the battle with low-end compact cameras
Nikon has announced the closure of its Jiangsu, China, digital camera factory in the wake of the ever-greater competition from smartphones. The compact camera market has been decimated from its peak ten years ago, before the launch of the iPhone, and Nikon projects a further 28 percent fall in sales of its low-end models in the year to March 2018.
Smartphone camera features such as Apple’s portrait mode, which simulates a narrow depth of field and creates a faux bokeh background, are wooing people who had never before considered photography. These in-pocket devices have a knack of making everyone think they’re a pro
Smartphone cameras are now so good that there is little sense in carrying a separate compact camera. The sensor size in the best smartphones is now similar to that of the traditional compact camera and the phone software enhancements, including narrow depth-of-field simulation, have overtaken the competition. The cheap point and shoot is now virtually redundant and will gradually disappear.
The fundamental reason for the decline, though, is the convenience of being able to take compelling photographs with the thin phone that you always have in your pocket. For years photographers have clichéd that the best camera is the one in your pocket. Now it is true; it’s in the pocket but isn’t a camera at all. It’s a phone.
Cheap point-and-shoot cameras such as this £59 Nikon Coolpix A10 are feeling the heat from the smartphone revolution. Sales of these entry-level cameras are down to ten percent…
Smartphone has won the battle with low-end compact cameras posted on Macfilos on .
Read the full article on MacfilosHome