24 Feb Shooting in the real world with the Fujifilm GFX 50S

Source: Fujifilm Insider

I have been using Hasselblad and Phase One medium format digital cameras for the best part of a decade. Being present for the unveiling of the new FUJIFILM GFX 50S at Photokina filled me with considerable hope that FUJIFILM would have come up with something special.  I knew I had to stay grounded though, as it can be quite easy to get carried away in all the hype of a new product. Moreover, having been involved in the development of this camera for some time, I had an added ‘investment’ in the new camera. But would it live up to my expectations? For me, the moment of truth arrived over the Christmas holiday period. I was lucky enough to spend a couple of weeks using a pre-production prototype of the FUJIFILM GFX 50S, meaning I could really put this camera through its paces before the real deal was launched.


The first thing you notice is the weight – or should I say lack of it – and the camera’s DSLR type proportions. It was what stood out when I first handled the ‘finished’ pre-production bodies at Photokina. It is one thing to handle a camera in the controlled conditions of a booth, and quite another to use it in real world circumstances; yet it did not disappoint. It ‘slotted’ into my daily routine with no caveats whatsoever. Think of it as an upsized FUJIFILM XT2 and you won’t be so very far off.

It handles very nicely indeed….

Shooting in the real world with the Fujifilm GFX 50S posted on Fujifilm Insider on .

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