16 Nov ROI on GFX
Source: Ivan Joshua Loh
ROI. Return on investment. This is a very important three-letter word if you are a making a living from the world of photography. In my early days of Medium Format digital system, these system are very expensive and still is today. And some models are really out of reach unless one is a world-class photographer with really big clientel. Or alternatively one could sell a kidney to raise fund. I have been using GFX for work about 9 months now. I taken it through its paces and its the easiest DMF system that I even used. I have shot food, products, portraits, corporate, travels, landscape, interior, architectural, annual reports, editorial, advertising, documentary and even street photography!
It’s not a cheap system but in the world of medium format; it’s definitely the best value among its peeps. As far as I am concern; I couldn’t find another medium format camera that gives you more bang for your buck. As a commercial photographer; I find the GFX a breeze to work with. Especially if you are already a X-series user. The interface is pretty much the same. Therefore the learning curve is easy. Within a year 6 GF lenses have been introduce. And maybe another couple more lenses in the year to come. I am glad that Fujifilm is really a serious contender in the world of Medium Format. Its has cause such a stir; if rumor is true; Sony will introduce their version of DMF soon. Why GFX
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