18 Mar Review: The Fujifilm GFX 50S is the Lamborghini of Medium Format

Source: Fujifilm Insider

supercar you know today. They were tractors. Yes, tractors. Full-fledged farm-going vehicular tools.

Ferruccio Lamborghini always loved cars and owned Ferraris, but he hated the quality of them. Frustrated, he approached Enzo Ferrari and gave him a piece of his mind and told him how to improve his cars. Enzo’s response went something like, “Leave the car making to me, you stick to making tractors.” Batman now drives a Lamborghini Aventador.

Fast forward and cross universes to cameras. The giants such as Hasselblad and Phase One have been untouchable and left alone to rule the medium format world for some time. Sure, there’s Pentax and Leica, but it’s more like buying a Mazda Miata or a 4-door Porsche — it’s not what you think of when sports car or medium format camera comes to mind. But here we are with Fujifilm, originally a film company, pulling a move like Ferruccio Lamborghini; they’re opening the doors to somewhere that’s otherwise been locked for what feels like all of eternity….

Review: The Fujifilm GFX 50S is the Lamborghini of Medium Format posted on Fujifilm Insider on .

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