14 Jul ‘Our goal is to satisfy everyone’: an interview with Fujifilm execs

Source: DP Review

Following the launch of the Fujifilm X-T2 last week, we sat down with senior executives from Fujifilm.

Yuji Igarashi, general manager of Fujifilm’s Electronic Imaging Division. Takashi Ueno, manager of Fujifilm’s Electronic Imaging Group Sales and Marketing and Optical Device and Electronic Imaging Products Divisions. Ryouichi Takamoto, Optical Device & Electronic Imaging Products Division, Sales and Marketing Staff.

We talked about the X-T2, Fujifilm’s plans for lenses, and why the company is putting a lot of energy into video. 

The following interview is taken from on-record portions of our conversation, and has been edited slightly for flow and clarity. 

Fujifilm now has two flagship product lines – the X-Pro and the X-T. How do you see these two lines as being distinct?

We think that the character of the two cameras is completely different. The X-Pro series are special cameras for snapshooting, reportage and so on. But the X-T2 is a multipurpose camera, so we’re trying to sell the X-T2 to DSLR users, compact camera users – all photo enthusiasts and professional photographers. That’s the target with the X-T2.

The X-Pro 2 doesn’t have a 4K movie function, because we see the X-Pro 2 as being a stills camera. But the X-T2 needed 4K movie.

The X-T2 is compatible with a new ‘Vertical Power Booster Grip’ which can accomodate two batteries, making a maximum of three in total. This takes the X-T2’s endurance to a CIPA-rated total of 1000 shots. Apart from the 4K movie function, what other features differentiate the X-T2?


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