03 May MPUMELELO MACU – Who Am I?
Source: Fujifilm Insider
I’m a Soweto kid, grew up in Pimville. Inspired by urban culture. I started photography as an escape from my graphic design work.
I studied multimedia design and production at City Varsity. Then I started my design career at Ogilvy around 2009. Hungry and determined on changing the world.
While at Ogilvy, I fell in love with photography. I started taking photos on my travels to and from work. I used a phone at the time and I joined a website called 75.co.za and that took my love for photography to another level. You could only post one photo a day on the website and you had to make it the best photo of the day.
Learnt a lot from all the photographers on the website. I then invested in my first DSLR and took photos every day, without fail. I had a blog that I used to showcase my work and document all the things that I was doing.
In 2010, I got invited to shoot the first Street Cred event in Johannesburg and that opened so many doors for me. I met Liam Lynch who was a Red Bull photographer at the time. He told me about an position that was available at Red Bull for photographers…
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