10 Aug Medium Format Battle – Fuji GFX Compared to Hasselblad X1D, Leica, and Sony

Source: Fujifilm Insider

Written by Rick Birt of romeobravophoto.com

As soon as the Hasselblad X1D-50c and Fuji GFX 50s were announced, I wanted one. The promise of Medium Format in a cheaper, and smaller package was incredibly alluring. For the past year my main camera has been a Fuji X-Pro2. I love it. I love the image quality, the colors, the size, and the Rangefinder styling. I also love Fujifilm’s Kaizen philosophy of constantly updating their camera lineup via firmware. All of these things influenced my decision toward the GFX. Luckily, my wife (Kelly Williams), and I were also given the opportunity to demo the Hasselblad X1D. The svelte styling, leaf shutter (ability to sync strobes at 1/2000s), and simple menus were all big pluses in the Hassy’s favor.
When we opened the boxes, we were woefully unimpressed by the Fuji GFX. Even though it kind of looks like a bigger X-T2, it’s actually much uglier. It kind of looks like three different teams designed parts of the camera, and then they Frankenstein’d it all together in the end…

Medium Format Battle - Fuji GFX Compared to Hasselblad X1D, Leica, and Sony posted on Fujifilm Insider on .

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