03 Sep Look on the Bright Side. XF50mm F1.0 WR

Source: Ivan Joshua Loh

Say hello to the newly minted Fujifilm XF50mm F1.0 WR lens. Shots taken with this new lens just pops! Name it anyway you prefer, 3-D, dimension, depth, etc. In a nutshell, the photographic results just pops!

Say Hello to the Legend. XF50mm F1.0 WR@F1.0 1/85 ISO160 X-Pro3 (model @mic_helle97 )@F1.0 1/70 ISO 200 X-Pro2@F1.0 ISO 160 1/5400 X-Pro3@F1.0 ISO160 1/10500 X-Pro3Model and actor @dwaynelau

It’s been a long journey in the making for this F1.0 lens. I remembered having a couple of conversation with a Fujifilm staff. Sharing with him that Fujifilm should look into creating a legendary lens. Maybe a XF35mm F1.0 and that conversation was years ago.

From rumors to a actual name; XF33mm F1.0. From a name to nothing as it was axed from the product timeline. I believe that I wasn’t the only one saddened and disappointed with this news. There must be many technical and business challenges to make this lens a reality.

Moving forward, the announcement of XF50mm gives me another hope. In a different focal length. When I was first handed XF50mm F1.0, it feels rather big. I don’t have

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