31 Dec Lensrentals’ most popular gear: Canon once again dominates with Sony, Nikon far behind

Source: DP Review

It’s the end of the year and that means Lensrentals has once again rounded up a list of the most popular camera bodies, lenses and accessories rented from Lensrentals and LensProToGo customers in 2020. Although this year has been, shall we say, different than most, the macro-level look at the most popular rental gear hasn’t changed much. That said, there are a few interesting trends emerging based on the 2020 data.

As it has been since 2017, the Canon 24–70mm F2.8L II lens takes the top spot of the most popular item to fly off Lensrentals’ shelves. Following it is the Canon 5D Mark IV, Canon 70–200mm F2.8L IS II, Sony a7 III and Canon 70–200mm F2.8L IS III. It isn’t until sixth place that we see a change of places. Instead of the Ronin-S, Canon’s 35mm F1.4L II lens snatches up sixth place.

A list of the most popular individual pieces of gear for 2020. Click to enlarge.

As has been the case for a number of years now, Canon absolutely dominates the list of most-rented gear. Canon holds 7 of the top 10 (70%) items and 13 of the top 20 (65%). Lensrentals also note Canon easily took the top spot for new releases in 2020, suggesting people seem more comfortable renting newer Canon gear compared to new offerings from other brands. To that end, Lensrentals’ data also shows that RF mount lenses rent at eight times

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