15 Sep Leica Sofort instant camera officially announced ahead of Photokina debut

Source: DP Review

Following speculation that such an announcement was imminent, Leica has taken the wraps off its new Sofort instant camera, something photographers can use to ‘create small, haptic works of art and lasting memories,’ according to the company. The Leica Sofort features a fixed 60mm (34mm equivalent) lens with an F12.7 aperture, an integrated flash, eight operation modes, 1/8 to 1/400s mechanical shutter and a rear optical 0.37x viewfinder. In other words, it’s more than likely to be a re-badged Fujifilm Instax Mini 90.

The Sofort, which is set to make its first public debut at Photokina, will be available in mint, white, and orange colors. Users have eight operation modes to choose from: Automatic, Selfie, People & Party, Action & Sport, Bulb, Macro, Self-Timer, and Double Exposure. The integrated electronic flash includes the following four modes: Auto, Forced On, Forced Off, and Forced On w/Red-Eye Reduction.

The Sofort will launch this upcoming November alongside three different instant film pack options: a color film pack with 10 exposures, a color film double pack with 20 exposures, and a monochrome film pack with 10 exposures. The camera will also accept Fujifilm’s Instax mini film.

Several accessories will also be offered, including a range of carrying straps in black & white, mint, and orange colors; soft carrying cases in brown or black; the Sofort Photo Presenter for presenting photographs; Sofort Postcards 3-packs with support for attaching pictures; the Sofort Photo Album; and, finally, the Sofort Storage Boxes, which will be offered in sets of three with…

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