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25 Aug Introducing the compact and lightweight selfie-optimized mirrorless digital camera “FUJIFILM X-A3”

100% visibility with the rear LCD tilting by 180 degrees

Introducing the compact and lightweight selfie-optimized
mirrorless digital camera “FUJIFILM X-A3”

August 25, 2016

FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will launch the FUJIFILM X-A3 (hereinafter “X-A3”) in September 2016. The X-A3 has been perfectly designed to take “self portraits” with a compact and lightweight body. It joins the X Series of mirrorless cameras that offer outstanding image quality with the company’s proprietary color reproduction technology. To enable easy self-portraits, the X-A3 features an LCD screen that tilts 180 degrees without being blocked by the camera, thus helping to maintain 100% visibility. Other features such as Eye Detection AF are designed to improve self-portraits shooting even further, and the new Portrait Enhancer mode includes the option to brighten the skin-tone.

(1) Combining a newly-developed sensor and color-reproduction technology that has been refined over 80 years to deliver premium-quality portraiture

The X-A3 combines a newly-developed 24.2 megapixel APS-C sensor with the image processing engine to achieve Fujifilm’s excellent photo quality. Combination with the supplied FUJINON lens which boasts ultimate image resolution delivers outstanding image quality with subject’s texture, form and even the atmosphere of the scene. The camera excels particularly in reproducing skin tones, making it the best choice for capturing people, which account for around 40% of all subjects in photography*. The Film Simulation function offers 11 modes, including newly-added “PRO Neg.Hi” and “PRO Neg.Std.”

* According to Fujifilm data (X-A2 user survey)

(2) 180-degree slide-and-tilt