24 Jan Interview: Fujifilm talks GFX, X100F and getting serious about video

Source: DP Review

Makoto Oishi, Billy Luong and Yuji Igarashi from Fujifilm

Following the launch of the GFX 50S, the X100F and the X-T20, we spoke to Fujifilm executives about their models, their ambitions and what we might be able to expect in the future in terms of medium format, the XE range and video. 

We spoke to Makoto Oishi, manager of Fujifilm’s Sales and Marketing Group, Optical Device and Electronic Imaging Products division, Yuji Igarashi, general manager of Fujifilm’s Electronic Imaging Division, and Billy Luong, Manager for the Technical Marketing and Product Specialist Group. They answered our burning questions as best they could: Will the GFX series gain phase detection AF? Will it ever have a fixed lens model? How is the X-E series faring?

GFX 50S: who is it for, and what’s next?

As you’d expect, we started by discussing the GFX 50S and who it’s for. ‘Fashion, commercial and landscape photographers are the main targets,’ says Oishi. ‘And especially when it comes to landscape, it’s not just professional photographers, but also amateur photographers.’

‘The tonality and dynamic range also mean it’ll appeal to wedding photographers,’ adds Luong. ‘And architecture,’ says Oishi: ‘But you can see from the weather sealing that we want landscape and outdoor photographers to feel confident using this camera.’

Consequently, these users groups will direct which lenses the company creates for the system. ‘We’ve already announced our first six lenses but we’re thinking about what comes next,’ says Oishi: ‘We have some ideas but haven’t decided yet.

Interview: Fujifilm talks GFX, X100F and getting serious about video posted on DP Review on .

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