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21 Sep Instax goes luxury with Michael Kors collaboration

Source: DP Review

Instax has been in the news in the past couple of weeks – first for the announcement of its monochrome instant mini film, and again with the announcement of a square format film and camera in the works. Now they’ve got something else cooking: a collaboration with fashion designer Michael Kors. The limited edition Kors-branded Instax Mini 70 is metallic gold with the designer’s signature printed on the back panel and the brand logo on the front.

The Michael Kors edition Instax Mini 70 will be sold bundled with film and is expected to be available in late October through the holiday season.

Press release

FUJIFILM AND MICHAEL KORS COLLABORATE ON INSTAX AT PHOTOKINA 2016

Valhalla, N.Y., September 21, 2016 – Providing the total imaging solution for photographers, FUJIFILM North America Corporation will announce a new, one-of-a-kind collaboration with the world-renowned and award-winning fashion designer, Michael Kors. Known for luxury accessories and ready-to-wear fashion, Michael Kors produces a wide range of globally recognized products.

MICHAEL KORS x FUJIFILM INSTAX Mini 70 Revealed
FUJIFILM and Michael Kors are pleased to announce a new collaboration that captures the creativity of the fashion and photography worlds with the launch of a limited-edition INSTAX Mini 70 instant film camera.

“Fashion and photography are about giving a voice to individuals as they express themselves, and this exclusive INSTAX Mini 70 by Michael Kors is the pinnacle of style and substance,” said Mark Yamamoto, President and CEO, FUJIFILM North America Corporation, and President, FUJIFILM Holdings America Corporation. “We are seeing an explosion of excitement in instant photography today, and now consumers can make a stylish statement with the combination of INSTAX and the luxury of the Michael Kors brand.”

The new MICHAEL KORS x FUJIFILM INSTAX Mini 70 camera comes in an exclusive gold metallic color that captures the jet-set Michael Kors aesthetic. The Michael Kors brand logo is printed on the front of the case body, and to make it even more special, the designer’s signature is showcased in the same gold hue on the camera door for a stamp of approval from Michael Kors himself.

Celebrated for its ability to produce sharp, physical photos in an instant, the INSTAX Mini 70 features a sleek design, special selfie mode and high-performance flash that automatically calculates surrounding brightness and adjusts shutter speeds accordingly. As an added bonus, the camera has a smart selfie mode that automatically adjusts settings to capture picture-perfect selfies—a functionality that is sure to be a hit at parties or when hanging out with friends. Simply check your framing with the front-facing mirror next to the lens, and snap.

The exclusive MICHAEL KORS x FUJIFILM INSTAX Mini 70 camera will be conveniently sold as a bundle, including ready-to-use film, and will be available for a limited time beginning in late October and through the Holiday season.

Instax goes luxury with Michael Kors collaboration posted on DP Review on .

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