23 Oct Hybrid instant camera “instax SQUARE SQ10 WHITE” ― white version in commemoration of selection in the Good Design Best 100

White version in commemoration of selection in the Good Design Best 100*

Hybrid instant camera “instax SQUARE SQ10 WHITE”

New “Partial Color” function** for producing monochrome pictures
that retain vivid colors in specific sections

October 23, 2017

FUJIFILM Corporation (President: Kenji Sukeno) has announced that, on November 17, 2017, it will release the “instax SQUARE SQ10 WHITE (SQ10 WHITE)”, a luxurious white version of the company’s hybrid instant camera “instax SQUARE SQ10” (SQ10), launched in May this year. The introduction of the white version commemorates the camera’s selection as one of the Good Design Best 100 of the Good Design Award 2017. The model newly features the “Partial Color” filter function, which produces a monochrome picture that retains colors only in a specific color range, giving users a greater artistic control in their photographic experience.

[ Partial Color * Image is for illustration purposes ]

Within the instax series of instant cameras that offer on-the-spot printing, the SQ10 is the first model equipped with a digital image sensor and digital image processing technology. Its diverse image-editing and processing capabilities and use of square format film have made the SQ10 very popular among people around the world, including Instagram*** and other SNS users and photography enthusiasts, as a “square-format instant camera for easy, casual and creative photographic enjoyment.”
The SQ10 is packed full of features for simple operation in photo shooting to printing, such as a symmetrical design with dual shutter buttons that can be easily pressed with either

Hybrid instant camera “instax SQUARE SQ10 WHITE” ― white version in commemoration of selection in the Good Design Best 100 posted on FujiFilm.com on .

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