26 Feb How to make the difference between a trustworthy and a not trustworthy Fujifilm X-H1 review

Source: Fujifilm Insider

Fujifilm has become a master at launching new cameras from a marketing point of view. The days of the underrated X-100 or X-E1 seem far away. The now well-known hype machine is already under way at full-speed. Send pre-production models of the camera to talented artists across the world to see what they will create with it, and invite selected so-called influencers of the net at a well-catered event with stylized models and pre-arranges lighting setups at the ready, with an NDA that expires at the time of the release announcement. Of course, with so many people in the know, all the specifications of your new body will be rapidly leaked, but who cares if that means that potential customers get something to look forward to, rather than buy into another brand….

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