25 Aug Glass – Just another photo-sharing app, or is it?

Source: Fuji X Passion

Not long ago, Adam Mosseri, the head of Instagram, posted a video saying Instagram is no longer a photo-sharing app and that the company is looking to lean into entertainment and video.

This new direction of Instagram will have much wider repercussions than one might initially think, especially for photographers, leading many of them to anticipate and look for alternatives. The timing couldn’t be more perfect with the official launch of the Glass platform.

In this article, Gustaf Jansson from Sweden – a photographer and an avid Fuji user, shares his first impressions of Glass as one of the early adopters of this new platform.

First of all, this text is not sponsored by the team behind Glass. I’ve paid for my first year of subscription to try it out. With that said…

As a photographer, the first half of 2021 was a rollercoaster for me. At least when it came to social media. I’m not against video, but it’s not for me. I guess no one missed the announcement Instagram made this summer. They will put their focus on video. So THAT’S why my likes just dropped like an elephant in the sea earlier this year? Ok, I didn’t have millions of likes before, but when both my posts and stories seemed to fall away from almost everyone, then what’s left?

I know, likes and views aren’t everything. But when you share your creations with the world and the engagement just shrinks month after month, you start

Glass – Just another photo-sharing app, or is it? posted on Fuji X Passion on

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