19 Feb Fujifilm’s X-mount has suddenly become a credible option for video

Source: DP Review

When Fujifilm announced its new Fujinon MK 18-55mm T2.9 and MK 50-135mm T2.9 cinema lenses about a year ago it generated a lot of interest. Fujinon is a respected name in the cinema industry and getting these lenses—based on the company’s much more expensive Cabrio line—for a price in the neighborhood of $4,000 was exciting to a lot of people.

Unfortunately, for users of Fujifilm’s own X-mount mirrorless cameras, there was one catch: Fujifilm released the lenses in Sony E-mount.

E-mount? That seemed like a strange choice to people in the camera world.

It’s not so strange when you consider the target market. Sony Super 35 cameras like the FS5 and FS7 are very popular among small production houses, budget filmmakers, and independent producers of various stripes, many of whom can’t afford to spend tens of thousands of dollars on a single lens. As a result, there’s a large addressable market of E-mount shooters who would be interested in this type of product.

X-mount? Not so much. Sure, the X-T2 could shoot 4K video, but came with some big caveats. Video probably wasn’t the feature driving buyers to that camera, especially those serious enough to use cinema lenses for their work.

However, Fujifilm tossed a small easter egg into that announcement: it planned to release the lenses in X-mount…

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