12 Mar Fujifilm sets its highest record with 14 products recognized in the internationally prestigious “iF Design Award” in recognition of their product design and performance in diverse fields.
FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that it has been awarded the “iF Design Award 2017” for 14 of its main products including the medium-format mirrorless digital camera “FUJIFILM GFX 50S” and “instax SHARE Smartphone Printer SP-2”. The award is organized by the iF International Forum Design in Hanover, Germany, an international organization for design promotion.
Winning recognition for as many as 14 products is the highest record for Fujifilm.
The iF Design Award is an international design award launched in 1953. It is one of the world’s three most prestigious design awards, alongside Germany’s “Red Dot Design Award” and the United States’ “IDEA.” The Fujifilm products, awarded this time, range from consumer products including digital cameras, printer and cosmetics, to industrial products such as a cinema camera lens. They were recognized not only for their exterior design but also for their advanced product performance and ease of use.
Fujifilm will continue to work on developing outstanding products, in appreciation of the company’s multi-product win in the iF Design Award, chosen from a large number of entries submitted from all around the world.
Information about the unreleased product will be made available at the time of its launch.