06 Feb Fujifilm pulls controversial X100V promo video due to the featured photographer’s method
Source: DP Review
Days after it launched its new X100V compact digital camera, Fujifilm has pulled one of the promotional videos it published to showcase the new model. Some viewers have criticized the intrusive shooting style used by Tatsuo Suzuki, the photographer featured in this particular video. Others have praised his work, saying his habit of jumping directly in front of subjects is a legitimate part of his art.
Fuji’s promotional video includes several scenes of Suzuki has he captures images on the street, a process that, at times, involves stepping into someone’s path and putting his camera directly in their face. Some subjects are seen being forced to quickly sidestep to avoid the photographer; some look surprised or distressed about the encounter.
Though Fujifilm pulled the promotional video, FujiRumors managed to acquire and publish a copy of it. The action starts around the 0:45 mark.
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