19 Apr Fujifilm launches the instax SQUARE SQ10 — the first hybrid instant camera for the new square format film.

Fujifilm launches the instax SQUARE SQ10
The first hybrid instant camera for the new square format film

The synergy of digital imaging technology and the existing instax system enables greatly improved photographic image quality and image editing / processing before printing

April 19, 2017

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that the company will launch the hybrid instant camera instax SQUARE SQ10 with the new square format film “instax SQUARE Film” on May 19, 2017. The SQ10 is the first hybrid camera within its range equipped with a digital image sensor and digital image processing technology, enabling greatly improved photographic image quality and image editing/processing before printing. This new system takes the image quality of instax to the next level and allows photographers to add a creative and artistic edge to their photography with an intuitive interface designed especially for the SQ10.

The enhanced image-capture functions of the SQ10 give this latest addition to the instax range unrivalled levels of control and ease of use. The SQ10 will allow photographers to effortlessly capture a wealth of different scenes with perfect control. The SQ10 uses the newly developed square format film which is popular among people around the world – from the young generation to seasoned photo enthusiasts. The whole experience from shooting with the composition suitable for the “1 to 1” aspect ratio to creating tangible prints using the editing/processing function constitutes the uniqueness of the SQ10 as a hybrid instant camera.