06 Sep Fujifilm GFX 50S Digital Medium Format Review

Source: Fujifilm Insider

Cameras don’t matter. At least, they don’t matter as much as we think. If a museum of contemporary art should ever see fit to host a retrospective exhibition of my life’s work, it’s a safe bet that the curators will pay little attention to the camera marques and models used to make the photographs. The reality is that pictures succeed or fail based on how they communicate and move us, rather than the details of the gear used to make them. This is particularly true today with such a wide selection of quality photographic tools available to us. Great pictures suitable for fine prints can be made with very simple cameras, and, at the end of the day, it’s the photographer who makes all the difference.

That said, every once in a long while a new camera comes along that seems to fit me like a glove, aligning simultaneously with my priorities, preferences, workflow and image quality needs better than anything else out there. When a Fujifilm representative put the new Fujifilm GFX 50S medium format mirrorless camera in my hands earlier this year, I had the distinct impression that I was coming face to face with my future …

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