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19 Sep Fujifilm GFX 50S Camera – Medium format re-invented

Fujifilm has just announced the GFX 50S medium format camera at Photokina 2016. Fujifilm says of medium format “The game has changed” and that the GFX is “Medium format re-invented”.

The GFX boasts two world firsts, the first of which being its multi-aspect ratio sensor. The 43.8 x 32.9mm sensor has a resolution of 51.4 megapixels at its default 4:3 ratio and is the highest image quality Fujifilm offers. Other aspects include 3:2, 1:1, 4:5, 6:7 and 6:17 all of which are taken from what was available to film cameras. Medium format sensors capture images in a way simply adding more megapixels to a smaller sensor gives. The GFX 50S meets the demands of professionals to bring Fujifilm’s wonderful signature colour reproduction to the medium format stage.

The GFX 50S mirrorless medium format camera is lighter and more compact compared to conventional medium format cameras. Unlike conventional medium format cameras that suffer from mirror shock, the GFX 50S avoids this problem completely. As we’ve come to expect from Fujifilm the GFX 50S has a well thought out array of physical buttons and dials much like the ones that make the X cameras so intuitive to use.

The GFX 50S has a focal plane shutter which bags Fujifilm another world first.

A first for Fujifilm is a detachable electronic viewfinder; you can remove this when using an external monitor or if you want to make the system lighter. There is an optional adapter to allow the EVF to be fitted at any angle. A