23 Nov Fujifilm Film Simulations & Presets: Faux Pas or Failsafe?

Source: Fuji Love

Are you sold on the Fujifilm film simulations or do you post-process to taste? It always amazes me how so many people buy into the Fujifilm system because they’ve heard tell of just how great the JPEGs are, and about how the magical colour science and ever-evolving film situations will woo them. This is something that I simply do not buy into. Having used most of the major camera brands for decades I can honestly say that most of us would struggle to tell the difference between a Fujifilm JPEG and that of a Canon or a Sony, and that includes me. Sure, there did seem to be a certain charisma about the first-generation X files (JPEG), although I’m not quite so sure about recent models. Even so, I do often wonder if we’ve been sucked into a marketing myth. Other brands do also have in-built film simulations or profiles that are pretty similar and in truth, the whole scenario doesn’t even apply if you shoot RAW/RAF files (unless you add that same preset in post-processing). Did the whole cult of the great Fuji JPEGs come from the fact that the RAF files were notoriously tricky to handle? Maybe. Or […]

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