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19 Sep Fujifilm announces development of mirrorless camera system “GFX”— large sized sensor and large-diameter realize the highest image quality in the history of Fujifilm.

FUJIFILM announces development of mirrorless camera system “GFX”
The game has changed. Medium-format re-invented.
Large sized sensor and large-diameter realize the highest image quality in the history of Fujifilm

September 20, 2016

PHOTOKINA 2016, COLOGNE, GERMANY, September 19, 2016—FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce the development of the mirrorless digital camera system “GFX” to deliver the highest image quality in the history of Fujifilm electronic imaging. The company will release mirrorless digital camera FUJIFILM GFX 50S which features the FUJIFILM G Format 43.8×32.9mm sensor with 51.4 megapixels and six lenses that will be introduced under the new FUJINON GF Lens series of interchangeable lenses after early 2017 sequentially for professional photographers and photo enthusiasts. The new series deliver the highest image quality Fujifilm offers as well as outstanding expandability and functionality as a camera system.

Over the course of its proud history that extends over 80 years, Fujifilm has developed and manufactured photographic films with advanced image resolution and outstanding color and tone reproduction to meet the needs of professional photographers and photo enthusiasts, an extensive range of professional cameras under the consistent philosophy that “a camera is a tool for producing artwork,” and high quality FUJINON lenses which forms an indispensable part of camera systems. All these technologies have been amassed to develop the GFX, which uses a medium-format sensor to achieve the highest level of image quality and a completely new type of mirrorless system, and its companion FUJINON GF lenses.

As a long-term manufacturer