18 Jul Fuji X: Snapshooter, pro pretender or photographic panacea

Source: Macfilos

Our friends at DP Review have published an illuminating report of an interview with Yuji Igarashi, general manager of Fujifilm’s Electronic Imaging Division, Takashi Ueno, manager of Fujifilm’s Electronic Imaging Group Sales and Marketing and Optical Device and Electronic Imaging Products Divisions and Ryouichi Takamoto, Optical Device & Electronic Imaging Products Division, Sales and Marketing Staff. The full article by Barney Britton can be found here and I would encourage you to read it.

There seems to be a bit of internet angst over some of what is reported as having been said, with three things in particular attracting comment, both pro and anti: 

“The X-Pro series are special cameras for snapshooting, reportage and so on. But the X-T2 is a multipurpose camera, so we’re trying to sell the X-T2 to DSLR users, compact camera users—all photo enthusiasts and professional photographers.

“(On the lack of a touchscreen on the X-Pro2 and X-T2) “One reason is that a key feature of the X-series is dial operation. And dial operation and touch operation are completely different, so combining them could be confusing.”


“In future our goal is to satisfy everyone”

Fuji X-T1 and Fujinon 55-200mm

Best for last

Let’s just examine each of those in turn, saving the best for last.  

People appear to have reacted badly to the use of the term “snapshooting”, taking it as pejorative. Those who object to the wording are either being deliberately obtuse or have skins thinner than a skinless sausage. Do they genuinely think that the X-Pro 2 is targeted at gormless amateurs who

Fuji X: Snapshooter, pro pretender or photographic panacea posted on Macfilos on .

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