16 Jul Fuji Medium Format Camera Rumor Update

Source: The New Camera

By admin, on July 16th, 2016

According to recent interview (taken by dpreview team) senior executives from Fujifilm says “If you’re using a medium format camera and you definitely need that for the work you’re doing….. in future our goal is to satisfy everyone.”

A part of interview

Hasselblad just released the X1D – a relatively compact medium format camera. Do you think there is an opportunity for Fujfilm in this market in the future?

We’re keeping our eye on that market, and the full-frame market too, but we’re still focusing on our APS-C range.

Are you interested in attacking the full-frame market in the future?

We’re attacking this market with our X-series. And with X-Trans III, we think that when people actually see what our cameras can deliver, we think there’s a good chance that photographers will use our X-series in the future.

The question of sensor size depends on what the user wants, as an output. If you’re using a medium format camera and you definitely need that for the work you’re doing, maybe APS-C is too small. But for general use, I think our [current] APS-C sensor is comparable to full-frame image quality. I think we can satisfy most people. But in future our goal is to satisfy everyone.

Fuji is currently under Wait-and-Watch Mode, not only this interview if you will read the few lines what Takashi Ueno senior product planner for the X Series of digital  said on Jan, of 2016

Fuji Medium Format Camera Rumor Update posted on The New Camera on .

Read the full article on The New Camera
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