26 Jan Fuji define target market for the GFX and aims to gets serious about video

Source: DIY Photography

With the recent official launch of the Fujifilm GFX 50S some photographers have been left wondering exactly what market it’s aimed at. The array of videos they’ve released along with it cover a wide range of topics. But now Fuji have spoken. Makoto Oishi is manager of Fujifilm’s Sales and Marketing Group. He told DPReview in an interview that “Fashion, commercial and landscape photographers are the main targets”.

Manager for Technical Marketing, Billy Luong, also expects the camera will appeal highly to wedding photographers. Architects are also mentioned. So, it seems they’re actually throwing out a pretty wide net. But they’re not just aiming at professionals, at least when it comes to landscapes. They’re also hoping to capture the high end amateur market, too.

At $6,499, the Fuji GFX 50S is similarly priced to both the Nikon D5 and Canon 1DX Mark II flagship bodies. For photographers that have been looking to make the move away from DSLRs to mirrorless, this a a very viable option. If you’re going to sell up to switch system and want the best quality you can get for the money, why not?

The rest of the interview goes into some quite in depth discussion about the GFX and its potential future.

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