27 Nov FIRST LOOK REVIEW FUJIFILM XF10

Source: Bjorn Moerman

A month ago, Fujifilm announced their latest “compact fixed lens” X-series camera, the XF10! As an X-Photographer, the fine guys from Fujifilm Middle East borrowed me a sample version, for a weeks of test shooting in different environments. Below is my first hand experience using it. Although not a production copy, it looked very close to what an XF10 customer will see once the camera becomes available over the coming days.

WHATS IN A NAME?
For the ones that are familiar with Fujifilms naming conventions, until now “XF” stood for the higher end X-series lens line. Now it also seems to be a new camera line… Yes, I know there was an XF1 6 years ago, but I guess most have forgotten about this outsider. After the confusion between X-100T and the recently announced X-T100, there seems to be more confusion on the way! Did the person responsible for naming stuff at Fujifilm have one sake too much? 😉  

X70, SUCCESOR? 
When Fujifilm announced the X70 just over two years ago, it got the attention of a lot of existing X-series shooters. Was this the camera that a photographer would always take with him/her whenever the big camera was staying home? Well this small fixed lens (18.5mm focal length) camera could easily be placed in a small pocket. Just before its release in early 2016, I took an X70 on a two day trip to San Francisco; click here  if you want to go back more than 2 years in time! 

The X70 wasn’t perfect and over the last year or so,

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