08 Jan Eight Years With Fujifilm X – It’s All About Light! It’s All About Photography!

Source: Fuji Love

When discussing or blogging about photographic equipment, one can often observe two extremes: one fraction tends to concentrate almost exclusively on technical features of the gear. The second group, on the other hand, likes to deny any influence of the technology and claims that the equipment wouldn’t play a role at all. I’ve never been able to get anything out of both opinions. Nevertheless, the right tools were always very important for my work. Although maybe not only for the very obvious reasons… Before I continue, I probably should make one thing clear: I didn’t choose Fujifilm because of the image quality. Not that it isn’t good, quite the opposite! However, that’s more or less the case with all modern camera systems today. In contrast, my key point is that I don’t just put emphasis on the (technical) image quality, I care far more about the quality of making the image. And in this area Fujifilm is – at least from my very personal point of view – far ahead of most competitors. Fujifilm cares about photography. Both the X and GFX systems bear witness to this. I notice that every day when I pick up the cameras and just […]

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