23 Sep Dramatic X-E3 Launch. SG Style.

Source: Ivan Joshua Loh

Le Meridian Hotel on Sentosa island; the venue for X-E3 launch in Singapore. This lovely historically building is nestled on a little hill facing the Sentosa Merlion lookout. There are 2 session. A media session for the retailers, publishers and media influencers. And the second session at 7pm are for the consumers. The highlights of this launch is compartmentalized into 3 exhibition area. The 3 X-photographers involve are Ron Lee, Mindy Tan and Jose Jeuland. Each has an exhibition area to showcase their amazing work with the new X-E3. Cool part is in each exhibition area, there is a E-X3 booth where guest could test out the cameras. 2 lenses were also launch. The XF80mm F2.8 Macro and GF45mm F2.8 for GFX.  A live demo for GFX was set-up at the terrance. GFX, the best mirrorless medium format camera is paired with the Broncolor Lights and also an amazing Eizo 4K monitor. What more could I ask for this set-up? I had a blast working with my 2 crazy models. Dwayne Lau, a professional actor who recently acted in Forbidden City. Ryan Ang who just recently star at a movie; The Wonder Boy. Directed by Dick Lee and co-directed by Daniel Yam. Many participants also had their hands on the GFX. And all they could say is Wow after seeing their shots via tethering. An awesome evening indeed where we all are great fun. Er… when is the next launch Fujifilm Singapore? Really looking forward!

Jere ensuring all ready to rock and roll.

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