21 Sep Changing the game at Photokina 2016
Source: Fujifilm X Blog
Photokina 2016 kicked off with something rather special. We held a press conference to tell the world about a little project we’ve been working on for a few years now.
The world’s press gathered in the Koelnmesse in Cologne, Germany in eager anticipation to see what we were planning to bring to the world of photography.
Toru Takahashi, Senior Vice President of Fujifilm Corporation, was welcomed to the stage to talk about our long history of launching amazing products at Photokina.
Although Photokina started in 1950, Fujifilm’s first appearance was in 1966 and has attended the show, which runs every two years, for every show since.
1968 saw us launch the FUJICA 690 medium format rangefinder. 1978 was the launch of the “FUJINON W Series” of large format lenses. 1988 saw the world’s first digital camera, the DS-1P. 2010 saw the announcement of the X100 – the launch that combined our analogue legacy expertise with our digital future.
We hope that 2016 will be another historical landmark in our Photokina announcement history, as this was the year that we announced our new format – GFX – which will be available from early 2017.
The FUJIFILM X Series is focused on the perfect balance of size, mobility and image quality and has brought back the joy of photography to many people.
GFX, with its large sized sensor, will provide the ultimate image quality, whilst also inheriting a lot of “X DNA”.
These two systems will complement each other perfectly. They are the two answers from Fujifilm for this era of photographic creativity.
Once the video finished playing, Toshi Iida, General Manager for Sales & Marketing was welcomed up onto the stage to explain more about this new camera format.
“G Format” – the name comes from Fujifilm’s heritage of Medium Format cameras – the G690, GS645, GX680 etc…
The sensor that will be in the first G Format camera will be a huge 43.8 x 32.9mm in size. It’s 1.7x bigger than a standard 35mm sensor and the first generation sensor will record 51.4 million pixels. This means that if you compare it to a 35mm sensor of the same pixel count, each pixel is 70% larger which allows them to capture a larger amount of light.
Toshi went on to explain that the sensor is completely brand new. It has been designed and customised for the G Format. It has specially shaped micro lenses that will collect light very effectively and the silicon process has also been optimised to maximise resolution and widen dynamic range.
This new sensor will sit behind a newly designed mount called the “G Mount”. This mount will have a 4mm thick plate to ensure it is strong and stiff, and will be equipped with a 12-pin terminal to supply power to support the AF speed.
There is no mirror in the GFX 50S…
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