The Magic of Photography

I have found photography to be an incredible endeavour. Every day I face a plethora of choices about observing, seeing and crafting a photograph. The more I practice this craft the more I agree with Elliott Erwitt that “it is about finding something interesting in...

IN FOCUS: Film Simulations modes used by the professionals

IN FOCUS is a series of articles where we ask some of the UK X-Photographers to give us advice, provide insight into their photography and share some of their favourite images of all time. In this blog, we asked our photographers what Film Simulation modes they...

7 Ways to Maximise Your Landscape Photography

The natural world provides photographers with some of their most stunning subjects, from mountains and canyons to rolling hills and fields of flowers. Landscape photography is rewarding, but that does not mean the style is easy. You may think that, because the subjects are immobile,...

IN FOCUS: 12 unusual images and how they were taken

IN FOCUS is a series of articles where we ask some of the UK X-Photographers to give us advice, provide insight into their photography and share some of their favourite images of all time. In this blog post, they share some of their most unusual...

The best Fujifilm lenses to start with in late 2017

It has been a while since we wrote a gear-related post. For the last few months we have concentrated on seeing, composition, light, emotions and projects etc., the least popular concepts in photography It’s time to correct this omission! I must admit that the...

Through a Photographer’s Eye: Marc Busoli

Welcome to the Third Series of Through a Photographer’s Eye. In this series, we continue to learn about Australian photographers and how they use X Series Cameras to photograph their world around them. Our tenth interview in Series Three is with Queensland based photographer, Marc...

Through a Photographer’s Eye: Tony Gardiner

Welcome to the Second Series of Through a Photographer’s Eye. In this series, we continue to learn about Australian photographers and how they use X Series Cameras to photograph their world around them. Our third interview in Series Two is with Sydney based photographer,...

Fujifilm’s History – Nearly a Century of Innovation

Fujifilm has become a household name. It is a publicly traded company and a leader in digital cameras and accessories. That level of success does not come instantly or easily, though. More than eight decades of history have contributed to building the film behemoth Fujifilm...

Through a Photographer’s Eye: Harmeet Gabha

Through a photographer’s eye is the first in a series of interviews featuring Australian photographers. In each interview, we learn about the person behind the camera and how they use Fujifilm X Series cameras to photograph the world around them. Our eighth interview is with...