First Impressions Shooting Review: Fujifilm GFX System

This is my shooting 'first impressions' video of the Fujifilm GFX 50S digital medium format camera. I had just under 3 days to shoot with this pre-production camera, as well as only having access to the JPEGs; but I have a good idea how the...

Fuji Manager Talks about GFX, X100 FULL FRAME, X-T2 Firmware

GFX SAMPLES DPreview shared it’s first GFX samples taken with a production model and they write: CP+ 2017: You want a Fujifilm GFX 50S (and we have the shots to prove it). ThaiDphoto interviewed Fujifilm Top Manager Makoto Oishi. It’s 50 minutes long, with lots of...

Review: Fuji XF 23mm f/1.4 R

At first glance, the 23mm f/1.4 looks like an enormous beast of a lens compared to what was (at the time of it’s release) the smaller 18mm f/2 and 35mm f/1.4 lenses. The main reason for the bulk of this lens, aside from it’s fast...

FUJINON MK Lens Official Introduction movie / FUJIFILM

The MK lenses joining our cinema lens lineup inherit the FUJINON cine lenses' advanced edge-to-edge optical performance and low distortion*, and yet boast compact and lightweight design as well as the level of outstanding cost performance that has never been seen in conventional cinema lenses...