It seems like every chinese based lens manufacturer is putting out new fast fifty equivalents for APS-C these days. Some have ventured into full frame territory, but most stay within the APS-C segment. Mitakon, TTartisan, 7Artisans and now also Laowa are all the more prominent...

I cannot begin to describe how long I have waited for Fujifilm to do a fresh take on an 18mm XF lens. I won’t lie, I have been requesting a complete optical makeover refresh of the XF18mm f/2 for as long as I have been...

2017 was the year when people could finally get their hands on the first ever digital medium format camera from Fujifilm. Announced at Photokina 2016, the GFX50S made a big impact on FUJIFILM as well as the mirrorless camera industry as a general. The fact...

2020 finally seem to be coming to an end! And let’s be honest here – This hasn’t exactly been the coolest year in recent history. But right before we close shop and welcome, a hopefully improved, 2021, a Chinese lens manufacturer apparently decided that we...

Oh my how the world has changed since my latest blogpost. It seems like forever ago, when in reality it was just 4 months ago. CoVid19 pandemic is still running its course, and things will not be back to normal anytime soon. My day job...

Alongside the launch of the GF30mm f/3.5R WR lens, Fujifilm also announced the immediate availability of new big firmware updates to the GFX100, the GFX50S and GFX50R. I have had the firmware for the GFX50R installed for a week, so I thought I would give...

There have been so many dreams, aspirations, plans and intentions. In my life I have met so many great people, like you and me, who have been imagining their future, preparing the boat, planning the course. The complaint is always the same: if I only...