Springtime at 50 megapixels

GFX 120mm F10 1/280 ISO400 By Ben Cherry I first moved to the X Series four years ago because I was carrying too much equipment on trips and I wanted to switch to a smaller, lighter alternative. Now with X-T2s and the superb range...

Now Available: Which X Series Should I Buy – 3rd Edition

FUJIFILM Australia is proud to release the third instalment of the X Series Buying Guide. In this new 140-page magazine edition, you will find real world thoughts, sample images, side by side specifications and recommendations on the full range of XF Lenses, current X...

Shooting the Captivating Italian Lakes with the GFX

By Mark Bauer Landscape photographer, Mark Bauer lives near Dorset’s Jurassic coast, which is world renowned for being stunningly beautiful. This part of the country, as well as travelling with photography provides him with a constant source of inspiration. Mark recently visited the...

Fujifilm Launched GFX Professional Services in the US

  Fujifilm officially announced the new Fujifilm Professional Services (FPS) in the U.S. which will start on May 1, 2017! This service is designed to provide exceptional support for Fujifilm GFX 50S users, that means, if you want to take advantage of the Fujifilm Professional Services...

Fujifilm profiles for the GFX 50S

This is the 42nd in a series of posts on the Fujifilm GFX-50S. The series starts here. One of this nice things about getting a Fuji camera and using it with ACR or Lightroom is gaining access to a bunch of Fuji film-derived profiles, I thought I’d...

Full List of Upcoming Fujifilm Products (to be Announced on April 19)

Here is the full list of the upcoming Fujifilm products that are expected to be announced this week on April 19th, 2017 for NAB 2017: GF 110mm f/2 R LM WR GF 23mm f/4 R LM WR PRF-82 (Protect filter) FLCP-82 (lens cap) VIEW CAMERA ADAPTER G EC-XT M (Eyecup) EC-XT...

Fujifilm GFX 50S Firmware 1.01

Detail of the update The firmware update Ver.1.01 from Ver.1.00 incorporates the following issues: 1.The phenomenon is fixed that in some cases the actual saturation of the EVF display is not changed even if the setting of the EVF COLOR in SCREEN SET-UP is changed. It...

Fujinon GF 23mm f4 R LM WR Rumored to launch April 19th Now

As I said the other day the Fujinon GF 23mm f4 R LM WR is expected to launch along side the Fujinon GF 110mm f2 R LM so now that both lenses are supposed to launch on April 19th the rumor sounds more legitimate or someone is reading FujiAddict...