The Fujifilm X-T30II isn’t much of an improvement over the X-T30, but it looks like Fujifilm tweaked some thermal characteristics about the body to allow it to perform more like an X-T4. The body is also a little lighter and the battery will last...

It looks like the Fujifilm GFX50SII is exactly as expected making the 50MP medium format 44×33 sensor more in line with the current GFX lineup in a GFX100S body with IBIS and it should attract a lot of new photographers to GFX, but when...

Italian case maker HPCRC updated the design of the HPRC2500 For Fujifilm GFX100. You can order it or just the insert from HPCRC, but B&H Photo should also be shipping the new case now too since they order it from the manufacturer when you...

As FujiRumors reported, Fujifilm has released several firmware updates over the last two days: Firmware for X-T3, GFX50R and GFX50S Firmware for GFX100 Now the Fuji Guys posted a video overview on the new firmware. What’s curious, is that they… The post Fuji Guys...

Fujifilm has released a couple of new firmware updates for X-T3, GFX50R and GFX50S. However, the Fuji Guys are teasing also firmware 1.20 for X-T4 (not yet released, though). You can find all details and download links below. Fujifilm X-T4… The post New Firmware...

Fujifilm released LUT 1.19, which adds profiles for the Fujifilm GFX100S and Fujifim X-E4. You can download the new LUT update here. *Decompress the “F-Log_LUT_E_Ver.1.19.zip” file and launch “.cubu” file from a movie editor. Fujifilm GFX100S: B&H Photo / Amazon / Moment / Adorama Fujifilm GFX100: B&H Photo / Amazon / Adorama Fujinon GF80mm f/1.7: B&H Photo / Amazon / Moment / Adorama...

DPReview conducted an interview with several Fujifilm managers. A summary as well as the link to the full interview below: GFX GFX100 target are professional photographers. Has integrated batter grip and tilt EVF GFX100S goal is to appeal to a… The post Fujifilm Manager...

The Fujifilm X-S10 has been called a mini X-T4 by many and for good reason, it is an incredible value that brings IBIS to lower end X series cameras, but how does it compare to the X-T4’s predecessor the X-T3 which is now at...

If you’re coming from a PASM camera system then you might be a bit confused by Fujifilm’s more traditional layout that focuses on the exposure triangle aperture, shutter speed, and ISO. Below is a summary of Fujifilm’s tutorial video meant to help you transition:...