GFX 120mm F10 1/280 ISO400 By Ben Cherry I first moved to the X Series four years ago because I was carrying too much equipment on trips and I wanted to switch to a smaller, lighter alternative. Now with X-T2s and the superb range...

Recap – My name is Ben Cherry, I’m a Fujifilm X-Photographer focusing on environmental photojournalism. Currently I am part of the WWT Flight of the Swans conservation project, where Sacha Dench is flying from Arctic Russia back to the UK; following the declining...

Hello my name is Ben Cherry, I’m an environmental photojournalist and Fujifilm X-Photographer. Currently I am midway through a groundbreaking conservation expedition called Flight of The Swans. The project is hoping to raise awareness of the Bewick’s swan, which has a declining European population, that...

X-Pro2 XF35mm F2 ISO 200 1/5800 Recap – My name is Ben Cherry, I’m a Fujifilm X-Photographer focusing on environmental photojournalism. Currently I am part of the WWT Flight of the Swans conservation project, where Sacha Dench is flying from Arctic Russia back to...

We asked a few of our X-Photographers why they love the widest of our super-fast aperture prime lenses, the FUJINON XF16mm F1.4 R WR. Here is what they said.. Kevin Mullins – Reportage Weddings At first I wasn’t sure if I would be attracted...

By Ben Cherry – Environmental photojournalist & Fujifilm X-Photographer. I’ve been fortunate enough to be a part of the volunteer media team covering a project called Flight of the Swans. This is an ambitious conservation expedition, where Sacha Dench will paramotor from Arctic Russia...

Same 16mp sensor, same auto focus, and roughly the same weight and size… So what is different between the X-E2s and the X-T10? Well as it turns out quite a lot! In this video blog we’ll take a look at the key differences between these two cameras...

There are many photographs which are taken in ‘the moment’ where something happens and if you know your camera well enough you’ll be able to quickly respond and get the shot. However, sometimes you have an image or story in you head that you simply...